Where to Point the Agent First — A Process Catalog

Chapter eleven gave you the value tiers and the two-dimensions map. This appendix makes it concrete: the standard processes every B2B company runs, what an agent can actually execute in them today, and which of the three business levers each one pulls — more deals, faster and safer cash, or lower cost per function.

The rows below come from the reference implementation’s live coverage map — FlowWink’s process catalog, where every process carries a documented maturity level and an agent-coverage table, updated as the platform evolves. validated Two levels matter for this appendix: operational means the process runs end-to-end and an agent works it through the MCP surface with approval gates; agent-augmented means the agent already executes parts of the process autonomously, in production.

Process	The agent today	Lever
Lead-to-Customer	Agent-augmented: qualifies, scores, enriches, routes — the pipeline builds itself	More deals
Content-to-Conversion	Agent-augmented: publishes, tracks, diagnoses the funnel from post to pipeline	More deals
Quote-to-Cash	Operational: drafts quotes, chases signatures, links deal → invoice → payment	Faster, safer cash
Subscribe-to-Renew	Operational: renewal triggers, proration, the expiring contract that never goes silent	Faster, safer cash
Record-to-Report	Operational: continuous reconciliation — month-end becomes a state, not an event	Faster, safer cash
Procure-to-Pay	Operational: three-way match, expense compliance, the invoice that matches no PO	Lower cost
Support-to-Resolution	Operational: triage, knowledge-base answers, escalation with context attached	Lower cost
Order-to-Delivery	Operational: order status, inventory signals, SLA watch	Lower cost
Hire-to-Retire	Operational: recruitment pipeline, document flow, onboarding checklists	Lower cost
Return-to-Refund	Operational: return → inventory → credit note, connected	Lower cost
Acquire-to-Retire	Operational: asset register tied to purchasing and accounting	Lower cost

The sequencing follows directly from chapter eleven: start where the tier-1 value meets the highest agent maturity — Lead-to-Customer plus the cash lane (Quote-to-Cash, Subscribe-to-Renew). That is the corner of the map where the operator earns its first quarter’s trust, with findings a CFO can verify against the ledger.

And the risk question has the same answer here as in chapter fourteen: delegation is safe not because you trust the agent — because you verify it, at a glance, through the peepholes built where the human stands. Every process above is designed around that principle: the agent runs the flow, the human moves the card.

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The Living Catalog

This appendix is a snapshot. The full catalog lives in the open — every process documented with its maturity level, its agent-coverage table, its state machines, and (most usefully) its gap lists: the parts not yet built, which is where adopters and contributors can create value first.

github.com/magnusfroste/flowwink → docs/processes

The funnel is deliberate: this handbook explains the paradigm, the catalog shows where it runs today, and the gap lists show where you can build. FlowWink is the reference implementation — native agent-first, 300+ skills across 60+ modules — but the process list itself is universal. Map your own stack against it, whatever your platforms are, and you have your deployment plan.

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